TOOLKIT

adidas | PureBoost X Global Retail Toolkit

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Retail design | Toolkit design | In-store graphics | Gift with purchase

Development of the global retail toolkit to launch the PureBOOST X, the first adidas running shoe for women. Followed by the rollout of the toolkit in Harrods, Whatever It Takes and The Running Works, which included bespoke window display, in-store displays, POS and gift with purchase.


EXTRACTS OF THE TOOLKIT

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HARRODS WINDOW DISPLAYS

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HARRODS - IN-STORE DISPLAYS

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Reebok | Workout and Freestyle Retail Toolkit

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Reebok | Workout and Freestyle Retail Toolkit & Product launch

A collaboration with illustrator Rimo, creating an animated timeline of global subcultures from the 80s to present day.


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