Charlie Bentley

September 15, 2021

RETAIL DESIGN

Whatever It Takes X Global Retail Toolkit

Charlie Bentley

September 15, 2021

RETAIL DESIGN

Retail design | Toolkit design | In-store graphics | Gift with purchase

Development of the global retail toolkit to launch the PureBOOST X, the first adidas running shoe for women

Charlie Bentley

October 2, 2020

PRINT, EVENT DESIGN, RETAIL DESIGN

adidas | XBYO Paris Retailer Experience

Charlie Bentley

October 2, 2020

PRINT, EVENT DESIGN, RETAIL DESIGN

Installation design | Retail design | Digital and event collateral

A two day immersion into the launch of XBYO, which involved designing a delegate site, creating bespoke printed invitations, taking over a gallery space and creating a retail zone, archive installation and workshop space. Followed by designing and installing a dinning experience in the heart of Paris.

MOODBOARDS

INITIAL DESIGNS & RENDERS

BESPOKE RETAIL SPACE

EVENT SPACE

WORKSHOP SETUP

DINING EXPERIENCE - RENDER

DINING EXPERIENCE - IMAGERY

Featured

PRINT, EVENT DESIGN, RETAIL DESIGN

adidas | XBYO Paris Retailer Experience

PRINT, EVENT DESIGN, RETAIL DESIGN

PRINT, EVENT DESIGN

The Mill House | Nature Trail

PRINT, EVENT DESIGN

EVENT DESIGN, EXHIBITION DESIGN

adidas | EQT product launch | The Store

EVENT DESIGN, EXHIBITION DESIGN

Charlie Bentley

June 25, 2020

TOOLKIT, RETAIL DESIGN

adidas | PureBoost X Global Retail Toolkit

Charlie Bentley

June 25, 2020

TOOLKIT, RETAIL DESIGN

Retail design | Toolkit design | In-store graphics | Gift with purchase

Development of the global retail toolkit to launch the PureBOOST X, the first adidas running shoe for women. Followed by the rollout of the toolkit in Harrods, Whatever It Takes and The Running Works, which included bespoke window display, in-store displays, POS and gift with purchase.

EXTRACTS OF THE TOOLKIT