RETAIL DESIGN

Whatever It Takes X Global Retail Toolkit

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Retail design | Toolkit design | In-store graphics | Gift with purchase

Development of the global retail toolkit to launch the PureBOOST X, the first adidas running shoe for women

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adidas | XBYO Paris Retailer Experience

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Installation design | Retail design | Digital and event collateral

A two day immersion into the launch of XBYO, which involved designing a delegate site, creating bespoke printed invitations, taking over a gallery space and creating a retail zone, archive installation and workshop space. Followed by designing and installing a dinning experience in the heart of Paris.

MOODBOARDS

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INITIAL DESIGNS & RENDERS

BESPOKE RETAIL SPACE

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EVENT SPACE

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WORKSHOP SETUP

DINING EXPERIENCE - RENDER

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DINING EXPERIENCE - IMAGERY

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adidas | PureBoost X Global Retail Toolkit

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Retail design | Toolkit design | In-store graphics | Gift with purchase

Development of the global retail toolkit to launch the PureBOOST X, the first adidas running shoe for women. Followed by the rollout of the toolkit in Harrods, Whatever It Takes and The Running Works, which included bespoke window display, in-store displays, POS and gift with purchase.

EXTRACTS OF THE TOOLKIT

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HARRODS WINDOW DISPLAYS

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HARRODS - IN-STORE DISPLAYS

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adidas | Tubular Product Launch, Fouberts Place

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Retail design | Toolkit design | In-store graphics | Gift with purchase

Design and installation of shop front, window light boxes and interior product display

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Reebok | Workout and Freestyle Retail Toolkit

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Reebok | Workout and Freestyle Retail Toolkit & Product launch

A collaboration with illustrator Rimo, creating an animated timeline of global subcultures from the 80s to present day.

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CONTACT:

07912040685
BOOKINGS@THEMILLHOUSEHERTFORD.COM