Whatever It Takes X Global Retail Toolkit

Retail design | Toolkit design | In-store graphics | Gift with purchase

Development of the global retail toolkit to launch the PureBOOST X, the first adidas running shoe for women

---

---

---

---

---

---

Four Rivers Coffee Co | Brand Identity

Branding | Logo design | Packaging design

The launch of a new coffee roasters. Four Rivers were looking for clean, modern branding to sit across their website, packaging and social channels. The brief was to include a nod to the four rivers situated near to them, along with corn and barley.

---

---

---

Connected Together | Brand Identity

Branding | Logo design | Web design | Presentation design

Connected Together provides mental wellbeing and emotional support to groups, teams and employees.
Interactive, immersive and thought provoking workshops that are tailored to the needs of the organisation, team or individual.

---

---

---

---

---

adidas | XBYO Paris Retailer Experience

Installation design | Retail design | Digital and event collateral

A two day immersion into the launch of XBYO, which involved designing a delegate site, creating bespoke printed invitations, taking over a gallery space and creating a retail zone, archive installation and workshop space. Followed by designing and installing a dinning experience in the heart of Paris.

---

MOODBOARDS

---

INITIAL DESIGNS & RENDERS

---

BESPOKE RETAIL SPACE

---

EVENT SPACE

---

WORKSHOP SETUP

---

DINING EXPERIENCE - RENDER

DINING EXPERIENCE - IMAGERY

---

Dicker Mill | Rebrand

Branding | Environmental Design | Way finding | Print collateral | Web design

A rebrand for the Dicker Mill Industrial estate in Hertford. The project encompassed everything from logo design, web design, way finding on site and all print collateral.

---

---

---

---

The Mill House | Nature Trail

Print design | Animation | Event design

We were awarded a community grant to run a nature trail in the local park during lockdown 2020. The trail encouraged children to connect with nature and experience all that autumn had to offer.

Following a special nature trail map, the children explored the park looking for beetles, bugs and butterflies hiding in the trees.

We designed and illustrated a z-fold pull out map and activity book, social content, promo animations and large hanging discs to go in the trees.

---

ARTWORK - Z-FOLD MAP

---

---

---

POSTER ARTWORK

---

SOCIAL CONTENT

---

THE EVENT

---

adidas | PureBoost X Global Retail Toolkit

Retail design | Toolkit design | In-store graphics | Gift with purchase

Development of the global retail toolkit to launch the PureBOOST X, the first adidas running shoe for women. Followed by the rollout of the toolkit in Harrods, Whatever It Takes and The Running Works, which included bespoke window display, in-store displays, POS and gift with purchase.

---

EXTRACTS OF THE TOOLKIT

---

HARRODS WINDOW DISPLAYS

---

HARRODS - IN-STORE DISPLAYS

---

adidas | EQT product launch | The Store

Event branding | Exhibition Design | Set design | Directional Signage | Event collateral design

A live gig set within a multi-floor art installation to celebrate the release of the new EQT collection.

We took over The store 180 The Strand and created an exhibition space, game zone and gig setup. Taking inspiration from the EQT toolkit, we turned the space into a 3D immersive experience and performance space with floor to ceiling hanging banners, 3D glasses, projections and a carefully curated exhibition with hanging panels and plinths taking you through the decades of the adidas trainer.

---

INITIAL DESIGNS & RENDERS

---

LARGE SCALE HANGING BANNER ARTWORK

---

EXHIBITION MOCKUPS

---

ENTRANCE INSTALLATION

---

EXHIBITION SPACE & PERFORMANCE SPACE

Design Junction | Chair in a room in a house

Interactive installation | Set design | Signage

The immersive exhibition explored the relationship between our physical surroundings and our ability to think, daydream and create. “Always design a thing by considering it in its next larger context, a chair in a room, a room in a house” Eliel Saarinen.

We took over a red house in Granary Square at Design Junction and turned it into an immersive installation, with block colour walls and beautifully designed wall graphics leading you to a chair and a headset.

---

INITIAL SKETCHES

---

RENDERS

---

---

THE FINISHED SPACE

---

The Mill House | Creative Space

Branding | Social content design | Interior design | Print collateral | Event design and programming of the space

Design and launch of The Mill House, a creative space situated on the river Lea in Hertford.

Re-designing a run down metal workshop into a bright white multi-functional studio space for health and wellbeing classes, creative workshops, photoshoots and events.

Instagram feed - @themillhousehertford

---

MOODBOARD

---

THE SPACE

---

SOCIAL MEDIA DESIGN

---

---

BRANDED PRODUCTS

---

WEB DESIGN

---

LITTLE ARTIST ART BOXES

---

adidas | EQT Creator Studio

Spacial design | Event design | Digital and print collateral

Interior design of a 22,000 sq ft temporary workshop, gallery and performance space for London's Creator community

---

---

---

---

---

adidas | Tubular Product Launch, Fouberts Place

Retail design | Toolkit design | In-store graphics | Gift with purchase

Design and installation of shop front, window light boxes and interior product display

---

---

---

---

---

---

---

adidas x JD | Tubular Shadow Launch

Set design | Spacial design | Print collateral

---

---

---

---

---

Reebok | Workout and Freestyle Retail Toolkit

Reebok | Workout and Freestyle Retail Toolkit & Product launch

A collaboration with illustrator Rimo, creating an animated timeline of global subcultures from the 80s to present day.

---

---

---

---

---

---

adidas | Olympics Team GB Kit Launch

Set & installation design | Event graphics | Event Production

Press launch of the Team GB Rio 2016 Olympic kit

---

---

---

---

---

Citroën & Peugeot | National Dealer Conference

Identity design | Event design | Branding | Event collateral

A joint conference for both Peugeot and Citroen at The Wing, Silverstone

---

---

---

---

---

Harri Bentley Photography | Re-brand

Branding | Logo design | Web design | Social content design

---

---

---

---

adidas | Originals X Henry Poole

Event branding | Exhibition Design | Set design | Directional Signage | Social content design

Launch event for the exclusive Henry Poole x adidas Originals footwear collaboration, bringing the worlds of Savile Row & Streetwear Style together.

---

---

---

---

---

Virgin x Ford | Commonwealth Games 2014

Product design | Graphic Design

Design of the mini Transit Van which brought the Javelins back to the start of the track

---

---

---

---

Ford | Go Drive

Brand design | Digital design | Print collateral

Branding development and launch of the Go Drive car hire service

---

---

---

---

---